Salesforce, customer experience agency Datarati and the University of News South Wales (UNSW) have hosted Australia's first Marketing Cloud Boot Camp for graduates. The boot camp was designed to provide students with job-ready skills to support Salesforce’s partner ecosystem in identifying and hiring new talent and help close the skills gap in the industry. The two-week boot camp provides 30 business, marketing, computer science and advertising graduates with an intensive and practical Salesforce customer experience consulting training. The boot camp included workshops on strategy building and customer experience vision development, customer journey mapping, campaign prioritisation as well as the technical skills necessary for the Salesforce’s Marketing Cloud. Salesforce and Datarati plan to rollout the Marketing Cloud Boot Camps at East Point College of Engineering in Bangalore India in 2019.